Positioning, growth roadmaps and lead-generating websites for owners who are done guessing. From a Pickerington business advisor who has spent nearly two decades helping Central Ohio entrepreneurs grow.
Too many owners build their online presence backwards. They focus on the look before they define the strategy.
If you don’t know exactly who you serve, the niche you can own and why clients should choose you, your website won’t turn browsers into long-term clients. Caye starts with the business model, then builds a website that works as a real marketing and outreach vehicle.
Flip the switch to see the difference on the same small bakery.
Welcome to our website!
We are a family-owned bakery offering quality products and great service since 2009.
An illustrative example, not a real business.
Start with a diagnosis, build the foundation, then lead your market. Each suite includes everything before it is ready to stand on.
Diagnose
A deep-dive diagnostic of your current digital presence, with a 90-day roadmap. Best for: owners who already have a website and social profiles, but not the results.
Build
Your strategic, lead-generating foundation: positioning plus a premium 5-page website. Best for: owners starting fresh, or ready to replace a website that only looks nice.
Lead
The Web Engine plus three months of fractional CMO leadership. Best for: growing businesses that want senior marketing leadership without a full-time hire.
Add any of these to a suite. We’ll scope them in your consultation.
Tonya has taught this four-part method to Central Ohio owners for years. It’s how every Caye engagement starts, because tactics only pay off when they’re pointed somewhere.
Who you serve, what you stand for, and the niche you can own.
Where you stand today: website, profiles, competitors and the path a customer takes.
Specific, measurable targets tied to how the business actually makes money.
The messages, channels and web engine that reach those goals.
The Growth Compass is a free, three-minute self-assessment. Eight questions find the bearing that’s holding your growth back, and the suite that fixes it.
Sole proprietors and small teams across Central Ohio. Different trades, the same problem: a business that deserves more customers than it gets.
Caye is based in Pickerington, the Violet Capital of Ohio. Local means we can meet at your shop, walk the path your customers take, and know what Main Street means here.
“Professionally, “Caye” represents a dream and vision declared. It’s that feeling of clarity and peace of mind you get when your business runs exactly the way it was designed.”
For nearly two decades, I have served as a credentialed business advisor, guiding thousands of entrepreneurs through the messy realities of growth. I know the exact pitfalls that cause small businesses to stall, and I know how to fix them. With a master’s degree in marketing and a background in interactive multimedia design, I bridge the gap between business strategy and digital execution.
Something else on your mind? , or see every FAQ.
A beautiful website is meaningless if it doesn’t align with how your business actually makes money. As a Digital Business Architect, strategy and design are fused in my practice. We don’t build houses without blueprints, and we don’t build websites without business architecture. Every project begins with your ideal audience, your niche and the psychology of how your clients decide, before a single pixel is touched.
Yes. That’s exactly why the Caye Compass Strategy Audit exists. We run a deep-dive diagnostic on your current site to uncover positioning blind spots, navigation friction and marketing psychology gaps. You walk away with a 90-day roadmap detailing exactly what needs to change to turn cold visitors into dedicated clients.
The Compass Strategy Audit is a flat $950. The Core Positioning & Web Engine starts at $3,500. The Market Leader Suite is a custom retainer that includes the Web Engine and three months of fractional CMO leadership. Add-ons such as copywriting and local SEO are quoted during your consultation.
Website projects begin with a 50% deposit to reserve calendar space. The balance is due when the project is complete, or 30 days after the deposit, whichever comes first. Sites launch once payment has cleared. Strategy work and retainers are paid up front.
Because each engagement reserves dedicated advisory time from day one, deposits, flat-fee strategy work and retainers are non-refundable. You can request a pause or cancellation in writing at any time. The full Refund & Cancellation Policy has the details.
No fluff, no vanity metrics, no tech jargon. Just an honest conversation about your goals, your audience and the plan that connects them.