Questions, answered honestly.
Can’t find yours? or send Tonya a note.
Do you just design websites, or do you help with overall marketing strategy?
A beautiful website is meaningless if it doesn’t align with how your business actually makes money. As a Digital Business Architect, strategy and design are fused in my practice. We don’t build houses without blueprints, and we don’t build websites without business architecture. Every project begins with your ideal audience, your niche and the psychology of how your clients decide, before a single pixel is touched.
I already have a website, but it isn’t converting. Can you fix it?
Yes. That’s exactly why the Caye Compass Strategy Audit exists. We run a deep-dive diagnostic on your current site to uncover positioning blind spots, navigation friction and marketing psychology gaps. You walk away with a 90-day roadmap detailing exactly what needs to change to turn cold visitors into dedicated clients.
How much does it cost to work with you?
The Compass Strategy Audit is a flat $950. The Core Positioning & Web Engine starts at $3,500. The Market Leader Suite is a custom retainer that includes the Web Engine and three months of fractional CMO leadership. Add-ons such as copywriting and local SEO are quoted during your consultation.
What is your payment structure?
Website projects begin with a 50% deposit to reserve calendar space. The balance is due when the project is complete, or 30 days after the deposit, whichever comes first. Sites launch once payment has cleared. Strategy work and retainers are paid up front.
Do you offer refunds if I change my mind?
Because each engagement reserves dedicated advisory time from day one, deposits, flat-fee strategy work and retainers are non-refundable. You can request a pause or cancellation in writing at any time. The full Refund & Cancellation Policy has the details.
Can you help with other marketing materials, like press releases or annual reports?
Yes. Corporate communications such as press releases, annual reports and launch announcements can be scoped on their own or alongside a suite. Mention what you need when you book, and we’ll talk through it during your consultation.
Do you only work with businesses in Pickerington?
Caye is based in Pickerington and works with owners across Central Ohio, from Canal Winchester to Columbus. Strategy sessions also work well by video, so sole proprietors and small businesses anywhere are welcome.
What platform do you build websites on, and who owns the site?
Web Engine sites are built on Wix, so you can update your own text and photos without a developer. Once the final payment clears, the site, domain connection and content belong to you.